New to 360 video?
If you’re just getting started with 360 degree videos and VR content, here are a few basics:
What is 360 video? 360-degree videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama.
How do you experience 360 video? Most 360 videos you see online on a computer are monoscopic in nature (2D). When using a mobile device, the built in gyroscopes allow you to look around a little more intuitively, compared to using a mouse on the desktop.
360 VR is stereoscopic video (3D) and is viewed as two distinct images directed individually to each eye. You can use VR devices like the Oculus Rift to experience this or more cost-effectively, your mobile phone inserted into a Google Cardboardviewer or a Samsung Gear VR. Check out some of our curated 360 video content and see for yourself. Facebook also supports 360 video uploads and playback.
1. Creating an immersive world
360 video is also a much more powerful medium for news delivery. It allows you to place your audience right into the heart of the action.
2. More Effective Destination Marketing
360 video and virtual reality is THE perfect format for destination marketing. What better way to show off your holiday destination than a 360 Video?
3. Live Events, Conferences, Behind The Scenes
360 video helps capture the atmosphere at events much better than standard video or photography ever can. If you can’t be there in person, then this may just be the next best thing. A great way for marketers to also create appeal for upcoming events.
4. Selling Online With 360 Video
For businesses that provide products and services that can benefit from a more immersive sales experience, 360 video and Virtual Reality provide an incredible opportunity to up the ante on web acquisition and conversion. The hotel business is a great candidate…hotels and resorts provide excellent settings to capture rich experiences. Plus, well crafted 360 content also helps lend credibility to the actual product…after all, its far harder to doctor 360 degree video than it is a photograph (or even video).
5. Mining The Data To Build A Better Experience
As the tech evolves, 360 content creators will have access to more analytics and insights that’ll allow them to both capture and analyse viewer attention and engagement. A good example from last year was Facebook’s release of ‘Guide‘, that allows creators to create an optimal viewing path so users don’t miss any of the important action if watching passively. Heatmap, on the other hand provides insights into which parts of the 360 videos were most engaging for viewers.
Are you using 360 degree content in your eCommerce, destination marketing, social media efforts yet? If not, contact us to see how we can help you embrace 360 VR.